Playson has bolstered its presence in Italy by partnering with Sportbet to provide the operator with more premium casino games. 

Playson’s Hold and Win titles, such as Lion Gems, Coin Strike and Energy Coins, are now live through Sportbet’s online casino following a direct integration. 

Established in 2009, Sportbet is an operator based in Rome that offers a variety of casino verticals, including bingo, live dealer and table games such as blackjack, poker, baccarat and roulette. 

This latest deal strengthens Playson’s reputation within Italy, one of Europe’s most mature markets, and demonstrates how its content portfolio continues to drive long-term value for operators in the region.

Blanka Homor, sales director at Playson, said: “Italy remains a vital region for Playson and we are delighted to directly integrate our revered Hold and Win series with Sportbet.

“We believe that Sportbet’s ambitions align with ours to become a leading player in one of Europe’s most established markets.”

Alessandro Palumbo, casino manager at Sportbet, said: “At Sportbet, we pride ourselves on working with the world’s leading igaming suppliers and this partnership with Playson fits seamlessly into our plans to maintain our focus in becoming Italy’s biggest online casino.

“The array of high-quality slots we offer our Italian players has undoubtedly been boosted by launching Playson’s popular Hold and Win series, which resonates with many across the region.”