If you’ve been holding out for the Amazon Black Friday sale before restocking your beauty products, investing in a new TV, or adding a high-spec laptop to your basket, the wait is over, the retailer’s event has officially begun.

With discounts across every category, the retailer’s Black Friday event is always hotly anticipated. From Nintendo Switch consoles, air fryers and Apple gadgets to Shark vacuums and Ninja appliances, it’s a great time to bag a bargain on The Independent’s tried and tested brands.

As you might expect, Amazon has also slashed the price of its own devices, from 50 per cent off Amazon Fire TV sticks (now £34.99, Amazon.co.uk), to 20 per cent off Kindles (now £124.99, Amazon.co.uk), plus, deals on the retailer’s Echo dot smart speakers, Ring doorbells and tablets.

Owing to the sheer number of deals that have landed in the Black Friday bonanza, it can be tricky to know where to start. Thankfully, the IndyBest team and I have put together this guide of the best deals in Amazon’s Black Friday sale.

Read more: Black Friday 2024 – follow live

Best Amazon Black Friday deals

Best Amazon device deals

open image in gallery

With a discount of nearly 50 per cent, now’s the time to upgrade your home entertainment system for less. The nifty gadget allows you to watch all your favourite shows from various streaming platforms at a higher resolution than the standard version. Serving up a crisp picture, it plugs into the HDMI port on any TV, meaning you don’t have to buy a smart TV – I’m adding it straight to my basket.

open image in gallery

Bookworms, you can get the Kindle at its cheapest-ever price right now. Considered the best ereader in our review, The Independent’s tech critic David Phelan praised the device for being “really exceptional (gaining the top spot in this round-up)”. He added: “The front light has also been improved recently, to make it subtler and adjustable in terms of warmth as well as brightness. Like the oasis, the paperwhite is waterproof – it’s able to withstand submersion in 2m of water for up to an hour.”

open image in gallery

Another steal for any avid readers: you can save £145 on the Kindle scribe. The main difference between this Kindle and the rest? The Independent’s tech critic David Phelan explained in his review of the best ereaders: “The large-screen scribe comes with a stylus, so you can create hand-written sticky notes that sit in the margins until you expand them”, adding that the screen is rougher, so “feels more like pen on paper”.

open image in gallery

Reduced by a huge 58 per cent, Amazon’s Echo dot is perfect for those on a budget. Tech critic Alex said that “the fifth generation smart speaker has even better sound than all the Echo Dots that have come before it (a mean feat given how hard it is to eek good sound out of a small device).” Praising its top functionality and neat new indoor temperature sensor, he said it can be placed anywhere in your home to deliver weather reports, set timers, play music, podcasts, the news and more.

open image in gallery

The newest version of our favourite tried and tested video doorbell is now 40 per cent off at Amazon thanks to its Black Friday sale. One of our home testers,Zoe, found the second-generation Ring doorbell to be the best overall in her review, and now the newest model can be all yours for less than £60. Zoe praised the device for being easy to install and loved the efficiency of the Ring app in alerting her to parcels, something we’re all going to need during Black Friday.

open image in gallery

In their review of the best tablets, our tech writers named the Amazon Fire 7 the best budget model, and now it’s even cheaper, reduced to less than £40 for Black Friday. “The 7in display means this is lightweight and effortlessly portable”, they said. While the screen was nothing to write home about, as others have a higher resolution, the Fire 7 worked “especially well for books and audiobooks”, while Amazon movies, Kindle books and Audible audiobooks are automatically available.

open image in gallery

Does your telly need an upgrade? This could be the deal for you. You can now step up your at-home entertainment system for less, with 44 per cent off this Fire TV. With QLED providing vivid life-like colours and pictures, fool-proof streaming and a customisable home screen, this is a TV you’ll be proud to build a room around. It was also picked as the best budget buy in our review of the best TVs of 2024.

Best household appliance deals

open image in gallery

Our household expert and culinary whizz Siobhan picked this pan from Ninja as the best non-stick frying pan in our review. After testing it out Siobhan said she was “seriously impressed” by the pan’s capabilities. She went on to say: “Cooking results are nothing short of outstanding. The pan delivers a perfectly even heat, so everything cooks at the same time, and we ditched the oil completely when making some dishes, yet food never stuck to the bottom or burned.” To top it all off the drying pan now has 25 per cent off at Amazon, I’m sold!

open image in gallery

Out of all the air fryers that Lauren reviewed – she has also been testing a whole host of air fryers for us – she said this one was “the most powerful”, adding that her food ended up “a lot tastier and crispier, compared with when cooking in other air fryer models”. The gadget has six settings – roast, air fry, bake, reheat, crisp and dehydrate – and you can set each of the two drawers to cook different things, at different temperatures, at the same time. Snap it up now while it has more than 30 per cent off.

open image in gallery

If you’re after a top-performing air purifier for less, you’re in luck. Our home tech whizzes named the Levoit core 400S air purifier the best air purifier overall. Working quickly, it was also “unbelievably quiet and smart, thanks to the handy VeSync app and Alexa and Apple Home integration”, they said. There’s even “a modern LED display that told [them] how dirty the air was, by using different colours.” Even better, snap it up with this Black Friday deal, and you can save more than £50.

open image in gallery

This Tefal air fryer has 44 per cent off in Amazon’s Black Friday 2024 sale. With two different drawer sizes, you can cook two foods, two ways, at once. Ideal for larger households, the air fryer has an 8.3l capacity, cooking meals 40 per cent faster compared to an oven and using 70 per cent less energy. From succulent chicken to crispy chips, there are eight programs that eliminate the guesswork when it comes to cooking. Plus, the sleek black design won’t be an eyesore in the kitchen.

open image in gallery

This Shark corded vacuum is a steal with more than 27 per cent off. Vacuum cleaner connoisseur Zoe tested this model and considered it strong enough to land a spot in our guide to the best corded vacuum cleaners. She said: “This nifty corded stick vacuum made cleaning a pleasure (well, almost) due to its slim, lightweight design, plus Shark’s flexology technology, which means a flexible wand bends at the touch of a button to reach underneath low-lying beds, sofas and coffee tables with no need to lift them or bend down.” Thanks to Amazon, there’s no better time to invest.

open image in gallery

When food and drink writer Amira reviewed the creami, she was blown away by how simple the machine was to use. “Not only was the process of adding the ingredients to the tub easy (it doesn’t get simpler than pouring everything in together), the spin speed and duration of the process are all taken care of, thanks to the preset programs,” she said. Those preset programs include everything from ice cream and gelato to smoothie bowls and milkshakes, leaving you spoilt for choice.

open image in gallery

On sale with nearly 30 per cent off, Sage’s barista espresso machine is a must-have for coffee lovers. “We loved how easy this machine was to use, and how much fun we had experimenting with making our perfect cup,”noted coffee expert Zoe, when she put it to the test in her review. Praising the machine’s clever tech, Zoe said it makes “dreamy cups of coffee with little fuss right from the get-go”.

open image in gallery

There’s currently more than 20 per cent off this model, which was selected as the best for kitchens in our best dehumidifiers guide. Our home appliance reverier Rachael said that it’s ideal for extracting any condensation that may appear during cooking and loved its ease of use and subtle size. “Perfect for small spaces and rooms up to 15 square metres, this dehumidifier is so compact it will sit neatly on your shelves or sideboard without you even realising it’s there. Plus, it feels solid and robust,” she explained.

open image in gallery

Temperatures are well and truly dropping, so it’s time we get prepared for the colder months ahead by investing in a quality electric heater. This slick and modern model from Duux is ideal for warming up a room and fighting off the winter chill – so much so that it was picked as the best overall buy in our round-up of the best electric heaters. Zoe, one of our reviewers well-versed in home appliances said: “It was powerful enough to warm up a room of 30sqm. For less than £100, we found it to be a well-made, good-looking heater that we could use throughout the year.” Now it has almost 30 per cent off thanks to Amazon.

Best tech deals

open image in gallery

High up on many Christmas wishlists this year, the Oura smart ring is a revolutionary device that helps track your sleep, activity, stress, heart rate and more. When our fitness and wellbeing editor reviewed the ring, she particularly liked the sleep features: “The recommended bedtime was a bit like that best friend who’s always looking out for you – it did give us an extra push to put our phone down and go to sleep.” The ring comes in six colourways, including silver, gold, brushed titanium and rose gold.

open image in gallery

Discounted by nearly 32 per cent in Amazon’s Black Friday sale, Garmin’s forerunner smartwatch will help you track progress and monitor your fitness goals. There’s also a whole catalogue of daily workout suggestions, a widget for estimating your recovery time after each exercise session, and detailed running metrics, including cadence, stride length, ground contact time and balance. This watch also has a heart rate monitor and a widget for monitoring sleep, plus menstrual cycle and pregnancy tracking, and an app for checking on your stress levels too.

open image in gallery

Useful for anyone who suffers from SAD (seasonal affective disorder), a Lumie lamp can transform sleeping habits, ensuring you wake up feeling refreshed. Although we haven’t reviewed this exact model, tech and home appliance reviewer Siobhan dubbed another Lumie sunrise alarm clock as the best advanced option in her guide, so, you know this is a brand you can trust.

open image in gallery

As our tech critic, Alex hails these as his favourite wireless headphones, and they’re now 35 per cent off at Amazon. Looking to step up your listening experience? Then I have just the thing. Alex was impressed with their noise-cancelling abilities and crystal clarity, saying: “Whether it’s orchestral music, rap, podcasts or your favourite pop tracks, the WH-1000XM5 handles it all with poise and gumption, and it never misses a beat”.

open image in gallery

Our tech expert Steve had a lot of fun testing the Google pixel 8 pro, following its release last year. He was blown away by the bigger and brighter screen and features such as the object temperature sensor. When comparing it with the Pixel 8 in his review, he said: “The Pixel 8 pro is the more future-proofed of the pair: more powerful, and with a set of exclusive video and camera features already in the pipeline.” The best news of all, though, is this clever bit of kit now has 50 per cent off at Amazon.

Best beauty deals

open image in gallery

Just in time for party season, beauty writer Maisie’s favourite hair straighteners now have 25 per cent off. In her review, she gave this ghd model full marks, noting that they “effectively style your hair in one glide”. She was shocked by how quickly they heated up, too, going on to say: “I can create poker-straight hair in minutes, or add waves and curls to my hair, courtesy of the curved edges.” Nab the hair tool for yourself, while it’s discounted.

open image in gallery

In beauty writer Lauren’s hair dryer guide, this model came out trumps. She noticed her hair was immediately less frizzy and was impressed by the technology at work, which helped her create “a smooth, sleek finish”. Affordable even before the discount, now’s the time to snap up this dryer while it’s just £67.

open image in gallery

CeraVe is one of my favourite affordable skincare brands – and its moisturising lotion is a staple in the bathroom cabinet. The lightweight formula is powered by hyaluronic acid to lock in moisture, delivering up to 48 hours of hydration. It’s non-greasy, which is a big plus too. When reviewing it, beauty writer Helen said she liked “the lack of greasiness and speedy absorption” means it’s “ideal to use in a rush”. Right now, you can save 30 per cent.

open image in gallery

Maybelline’s New York sensational sky high mascara boasts a uniquely designed brush that’s long, thin and densely packed with tiny little plastic bristles. This makes it ideal for getting to hard-to-reach areas and easy to manoeuvre from all angles with minimal mess. When Sarah, beauty buff and assistant eCommerce editor, shared her in-depth review of the mascara, she raved about the tiny bristles that line the wand, which she found “helped comb through each and every lash – yes, even those pesky ones right in the corner”. You can pick it up for half price right now.

open image in gallery

Fake tan fans, you can save nearly 50 per cent on Tan Luxe’s self tan drops in Amazon’s Black Friday sale. “Packed full of skin-boosting ingredients, including raspberry seed oil, vitamin E and aloe vera, these glow-inducing drops are not only incredibly easy to use, but they also help hydrate the skin, too,” beauty writer Lauren said in her review. “Plus, they gave the most noticeable glow out of any option I’ve tried so far.” I’m stocking up while it’s less than £20.

open image in gallery

You’ll recognise this chunky black device from TikTok. Earning a spot in our round-up of the best hot brushes, beauty writer Louise said that its “appeal lies in its affordability and the volume it delivers.” During testing, she found “it performs best when you work on hair in sections. Twisting your wrist as you glide through strands gives your locks a speedy volume boost. It doesn’t get tangled or leave hair frizzy, although it is pretty weighty, so bear that in mind.” With 50 per cent off, snap the tool up fast.

open image in gallery

A more sustainable electric toothbrush choice, the Suri sustainable electric toothbrush dodges landfill by using parts that are more easily recycled or repaired. The model earned a spot in our round-up of the best electric toothbrushes, with our resident tech expert Steve describing the brush as “sleek, slim and compact.” He added: “As for your teeth, the Suri brush performs well, with its 33,000 sonic vibrations lifting plaque and delivering a comprehensive clean.” Right now, you can save 25 per cent.

open image in gallery

Loved by the likes of Hailey Bieber and Rihanna, Weleda’s budget moisturiser has some hefty A-lister approval. For Black Friday, you can get it for just £5.62 thanks to the 50 per cent discount. When skincare tester Amy shared her verdict on the formula, she said she loved how easy it was to apply and how their skin “just drank it up.” She added: “Combining, organic sunflower oil with extracts of wild pansy, calendula and camomile, it’s a soothing treat that’s great to reach for when skin is feeling a bit more parched than usual.”

open image in gallery

Everyone loves Marc Jacobs perfume and this now has 40 per cent off. “Offering a sweet floral scent, it combines white violet and jasmine for a flowery fragrance, berries for sweetness and sandalwood to make it seem deeper and warmer,” noted beauty writerLauren. Impressed with the versatility of the scent they said that “it has a little bit of everything while still staying nice and light”.

open image in gallery

This clever electric trimmer from Phillips is a must-buy, according togrooming expert, Paddy, who gave it the top spot in his review of the best beard trimmers. Giving it the full five-star rating, our tester found this trimmer to be a versatile all-rounder. He said: “It’s a decidedly no-frills option that’s easy on the face, body and wallet, with its protective cutting guards and modest price tag”. Now, it’s even more budget-friendly, thanks to a 41 per cent discount at Amazon.

Best TV deals

open image in gallery

This smart TV is currently reduced by 34 per cent. When The Independent’s tech critic David Phelan put it to the test, he was left impressed, scoring it four out of five stars: “It features pin-sharp picture and excellent brightness levels that look realistic and persuasive,” our tester said.

open image in gallery

Looking to upgrade the family entertainment system? I’ve got just the thing. One tech critic David Phelan’s favourite TVs of 2024now has more than 30 per cent off. Calling it a “stand-out” TV, thanks to its top-of-the-line picture quality, overall performance and slim and attractive design. He said: “The contrast and strong, deep black colours, which typify OLED, look especially good here, allowing rich brightness as well as subtle shadows.”

Find out everything you need to know about Black Friday 2024, with our expert guide