Bargain hunters, start your engines: Amazon Prime Day has landed. The two-day annual discount bonanza sees everything from the latest tech, including Amazon devices, laptops and TVs to home appliances, mattresses, beauty and so much more go on sale.
Taking place over two days (Tuesday 16 July and Wednesday 17 July), the retailer’s event is exclusive to Prime members. Amazon’s site-wide version of Black Friday, the deals are arguably just as good as the November sale.
Naturally, we’re on hand to take you through the very best deals that Amazon has to offer, plucking out the good discounts and chucking out the bad – starting now. From top shopping tips to the best bargains to shop now, consider this your Prime Day cheet sheet.
A sizzling saving on a Ninja air fryer
An air fryer has the potential to become one of the most useful pieces of cooking kit you own (I know mine has), and Ninja is one of the biggest names in the game.
Supremely powerful, and complete with two compartments to cook two foods at once, the Ninja foodi is one of our favourite air fryers, and, better still, it’s 36 per cent off.
Ninja foodi AF400UK 9.5l dual-zone air fryer: Was £249.99, now £159.99, Amazon.co.uk
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This 9.5l dual-zone model can cook foods much faster than other models, and the foods “ended up a lot tastier and crispier” too, according to our tester. The air fryer comes with six cooking settings, from roasting to reheating, and with this deal, it’ll set you back less than £160.
Lois Borny17 July 2024 01:46
There’s more than 30 per cent off the Google Pixel 8
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If you’ve had your eye on the Google Pixel 8 since its launch last year, this saving of more than £200 is your cue to invest. The OLED display is 42 per cent brighter than the previous offering, according to our reviewer, while scrolling “feels buttery smooth”, and a “higher refresh rate makes opening and switching apps feel zippier.” And, with 32 per cent off, there’s no time like the present to make the upgrade.
Lois Borny17 July 2024 01:00
Clean up with a saving on this eco-friendly cleaning brand
From dishwasher tablets to dog food, you can save on a whole host of household essentials this Prime Day. If you’re thinking about looking after the planet as well as your home, check out this deal on plastic-free sponges from environmentally-conscious brand Seep.
Seep eco sponge scourers 4-pack: Was £9.50, now £7.50, Amazon.co.uk
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Reduced by 21 per cent, these sponge scourers are plastic-free, which means they biodegrade and won’t contribute to landfill like other cleaning products. In our Seep review, our tester noted that the sponge “was effective at tackling tough messes. We’re talking baked beans dried onto the bottom of a saucepan, Weetabix that had taken on the consistency of cement, and the remnants of a smoothie in a Nutribullet.” They’re also machine washable and last longer than your average household sponge.
To save on more of your weekly staples, read our shopping guide to the best Prime Day household essentials deals below.
Lois Borny17 July 2024 00:30
This coffee machine is less than £30 this Prime Day
If you’re in the market for a new coffee machine, Prime Day is the ideal opportunity to save cash on a high-end model (Smeg espresso coffee machine, I’m looking at you). That said, discounts on the affordable models are well worth your while, particularly if you like the sound of paying sub-£30 for a new coffee machine.
Nescafé dolce gusto DeLonghi piccolo XS pod capsule coffee machine: Was £109.18, now £26.59, Amazon.co.uk
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A very cool-looking coffee machine to add a pop of colour to any kitchen, this capsule coffee machine has seen an enormous 75 per cent off discount, bringing down the price to less than £30. It’s designed to whip up more than 40 different beverages from Nescafe and Starbucks, making it an incredibly versatile bit of kit.
Read our full guide to the best coffee machine deals available now.
Lois Borny16 July 2024 23:59
When does Amazon Prime Day 2024 end?
Amazon Prime Day may have finally arrived, but let’s not forget that this is just a 48-hour sale, so all these deals on tech, Amazon devices, laptops, beauty and more won’t be here for much longer. Wondering how long you have to snap up that air fryer or bag that Blink video doorbell? Alex explains all in his article below.
Lois Borny16 July 2024 23:45
Amazon has released the new Echo Spot in celebration of Prime Day
The new Amazon Echo on the block, the improved Amazon Echo Spot was launched in celebration of the arrival of Amazon Prime Day this year, and comes complete with better sound and no invasive camera like its predecessor.
The Echo Spot (was £79.99, now £49.99, Amazon.co.uk) essentially pulls together the best bits of an Echo Show 5 and an Echo Dot with Clock, sitting in between the two devices in terms of form and functionality, according to Alex, who has the lowdown on the new discounted model below.
Lois Borny16 July 2024 23:30
What is Amazon Prime Day?
Amazon Prime Day is an annual sale event that takes place over two days, seeing the retailer discount the price of thousands of products from big-name brands, including Apple, Samsung, KitchenAid, Shark, Simba, Ninja and more.
Prime members receive exclusive access to thousands of deals on top brands (name-dropping a few specific ones) as well as big savings on Amazon’s own devices and services – we’re talking Ring doorbells, Fire TV sticks and offers on Audible books and memberships.
In 2022, Amazon began hosting more than one Prime Day-style sale a year, starting with the Prime Early Access Sale in October. It now hosts three sales a year – the Amazon Spring Sale in March (which is open to non-Prime subscribers), Amazon Prime Day in July and the Amazon Prime Big Deal Days Sale in October. But the summer sale is still the biggest and best.
Lois Borny16 July 2024 23:15
This Blink video doorbell is reduced to less than £30
The Blink video doorbell (now £29.99, Amazon.co.uk) comes tried, tested and approved by our reviewers, and is now 50 per cent off thanks to Amazon Prime Day. Hailed as our best budget buy, it won points for functionality and slim design too. Find out more in our article below.
Lois Borny16 July 2024 23:00
There’s £120 off Sony’s flagship wireless headphones
Look, where noise canceling headphones are concerned, Sony’s WH-1000XM5 wireless headphones are just too hard to beat. In fact, they were launched in 2022 and still comfortably sit at the top of our round-up of the best wireless headphones. So, this is a Prime Day deal you won’t want to miss.
Sony WH-1000XM5 wireless headphones: Was £379, now £259.99, Amazon.co.uk
![](https://static.independent.co.uk/2024/07/15/15/Sony-WH-1000XM5-wireless-headphones-%281%29.jpg?quality=75&width=320&auto=webp 320w, https://static.independent.co.uk/2024/07/15/15/Sony-WH-1000XM5-wireless-headphones-%281%29.jpg?quality=75&width=640&auto=webp 640w)
Boasting superior noise cancellation, the Sony WH-1000XM5 wireless headphones “sound absolutely divine”, our tester said. “Whether it’s orchestral music, rap, podcasts or your favourite pop tracks, the WH-1000XM5 handles it all with poise and gumption, and it never misses a beat.” Right now you can snap up a pair with a 31 per cent discount.
The team has collated all things Prime Day tech in our shopping guide below.
Lois Borny16 July 2024 22:46
The Apple iPhone 14 Plus has plummeted to £599
Apple iPhone 14 Plus, 128 GB: Was £799, now £599, Amazon.co.uk
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It might not be the newest iPhone in the range, but the plus-size version of the iPhone 14 is still a powerful smartphone with some big internal upgrades over its predecessor. “This is a fast and attractive smartphone, with Apple’s excellent design and build quality, the now-routine features, such as water resistance and strong screen, and a significantly improved camera,” our writer said in their review of the handset. This is a huge 25 per cent discount over the original price.
Lois Borny16 July 2024 22:30