There was once a time when switching up the contents of your wardrobe would require some serious groundwork, with choices limited to the few shops that lined your local high street.
But the internet has changed all that. Now it has never been easier to find the perfect outfit, with a wealth of retailers available to peruse in just one click.
From luxury brands to emerging designers, sustainable options, gowns for hire and independent boutiques, there has never been so much choice at our fingertips. But it can be hard to know where to start.
To help you on your hunt for a brand-new look, we’ve rounded up the best online clothing stores to give you the ultimate catalogue of our fashion favourites.
Whether you’re after a high street hero in the form of Zara, H&M, Mango and Uniqlo or high-end offerings courtesy of Net-A-Porter, Matches Fashion and Coggles, our best online clothing store selection covers women’s and men’s clothing, as well as childrenswear, lingerie and more. Read on for your ultimate guide to online shopping in 2024.
How we decided on the best clothing stores
As self-confessed shopping experts, we’ve got years of experience under our belt that has helped us curate this list of the best clothing stores. From the affordable shops offering high street takes on the latest catwalk trends (see Zara, Aligne, Cos and Massimo Dutti) to mid-range brands selling investment pieces that transcend seasonal trends (think Sezane, Realisation Par and Ganni), this list has options for both ends of the budget.
Considering the quality of clothes on offer, as well as the variety available, our edit includes both the best brick-and-mortar stores available, as well as the essential online shopping destinations.
Best online clothing stores for 2024
Best high street clothing brands
Monki
Expect bold prints, patterns and colours at Monki, a brand that produces on-trend pieces that are pocket-friendly. At its core is its mission to empower young women, as part of its “Salute sisterhood!” mantra.
Linzi Shoes
If it’s footwear you’re after, you can expect design-led shoes at affordable prices at Linzi. Whether it’s a new pair of boots or strappy heel sandals, it’s got you covered.
Aligne
A favourite of influencers and fashion editors, Aligne puts a timeless spin on trends. From full maxi skirts and denim dresses to wear all year round to classic trench coats and staple tailoring pieces (think longline waistcoats and structured blazers), the label’s clothing appeals to all generations and tastes.
Glamorous
A relative newcomer to the scene, Glamorous was founded in 2017 and has gone from strength to strength. If you like to keep up with the latest styles, then this retailer is for you since it updates its website with new collections on a near daily basis.
H&M
A staple on the British high street, there’s no denying that H&M knows what it’s doing. Its collaborations with high fashion labels are unanimously excellent – we’ve seen everything from the likes of Simone Rocha and Erdem to Alexander Wang and The Vampire’s Wife – as are its seasonal collections. One to know for men’s, women’s and childrenswear.
Read more: Best women’s bomber jackets for spring and beyond
Weekday
As a sister brand to H&M, it doesn’t surprise us that Weekday’s clothing is worn by the editorial pack during Copenhagen Fashion Week. With a focus on street style, you can expect excellent quality basics.
& Other Stories
This brand draws on the characteristics of the cities where its design ateliers are based – Paris (effortless and chic), Stockholm (minimalist) and Los Angeles (laid-back). Its clothing feels much more high-end than the price tag suggests.
Evans
Catering for sizes 14-32, Evans was founded in 1930 and was the first plus-size fashion brand on the high street. It serves as a great destination for basics, evening wear and lingerie.
New Look
Certainly not one to overlook when searching for a new outfit, New Look has a cracking offering, whether you’re after something for the new season or sparkly partywear. It also has a great range for teens too, as well as men.
Zara
The Spanish brand is popular for good reason. It’s earned itself a cult following among editors, celebrities and even royalty thanks to its fashion-forward pieces and reliable basics. It’s perfect for everything from dresses and tailoring to jeans and T-shirts, and it also has a men’s and children’s section.
River Island
Leading high street retailer River Island has seriously upped its sartorial standards of late. With nearly all of its pieces designed in house, it’s dedicated to providing affordable yet stylish fashion. And that’s exactly what it does.
Mango
Another go-to Spanish brand is Mango. It can call the likes of Gigi Hadid, Dian Kruger and Katie Holmes fans, and the best thing of all is that its pieces look much more expensive than they really are. Certainly one to check out if you’re after a seasonal buy.
Read more: Best women’s fleeces for layering up
Stradivarius
Sister brand to Zara, Bershka and H&M, Stradivarius puts a youthful and playful spin on the latest fashion trends at a very affordable price point. Particularly known for its bold prints and colourful designs, head here for innovative styles for women, as well as clothes for teens, sportswear, accessories and pyjamas.
Oh Polly
An influencer favourite that’s almost impossible to avoid scrolling past on Instagram, Oh Polly was one of the first fashion brands to garner huge success through social media. Its clothing is designed in the UK and it is known for two-piece sets and body-con dresses that are perfect for special occasions, whether it be a night out or a black-tie event.
Urban Outfitters
As well as its more recent forays into homeware and tech sales, Urban Outfitters’ curated mix of womenswear, menswear and accessories remains its most popular offering and its collections are always bang on trend. The website sells a combination of in-house and branded products including denim, shoes and exclusive collaborations.
Bershka
Created in 1998 by Spanish group Inditex, Bershka is aimed at men and women who want to tap into the latest trends while staying on budget. Expect edgy, colourful and youthful styles that won’t make too much of a dent in your bank account. As well as its main range, it also offers collaborations and the option to shop by trend.
Pull & Bear
Another Inditex sibling, Pull & Bear’s trend-led men’s and women’s designs are aimed toward more casual dressers. Head here for affordable and easy-to-wear garments that don’t scrimp on style.
Damson Madder
You’ll likely have seen Damson Madder all over your Instagram and TikTok feed – and for good reason. Whether it’s that sell-out leopard print gilet, graphic white T-shirts or collared dresses, the brand’s pieces often go viral. Better yet, most of its unique clothing is pleasingly affordable making it a great destination for seasonal wardrobe refresh.
Nasty Gal
Founded in 2006, US-brand Nasty Gal started with just an eBay account and a San Francisco flat full of vintage clothes – now it has customers in over 60 countries. Known for its LA cool-girl vibe and affordable prices, its website has clothing and accessories that are on trend with a bit of edge.
Na-kd
Swedish company Na-kd was founded in 2015 and has since become one of Europe’s fastest-growing fashion brands. As well as its main collections, you can shop beauty, find trend edits and enjoy regular collaborations with influencers and designers. Its “pre-loved” section also allows you to buy second-hand clothes.
Boden
A high street favourite of Kate Middleton and Holly Willoughby, British brand Boden’s collections include staple pieces that are classic with a contemporary feel. The label’s women’s, men’s, baby and kidswear lines offer timeless and high-quality clothing at reasonable prices.
Read more: I unboxed Heat’s £390 luxury menswear mystery box
Nobody’s Child
A go-to for eco-conscious and affordable fashion, Nobody’s Child has become a cult favourite thanks to its feminine silhouettes and floaty midi dresses. Founded in 2015, the British label aims to create zero-waste capsule collections made from recycled materials.
Never Fully Dressed
Got a party coming up? Head to Never Fully Dressed, the British label that specialises in fun, shimmery and flattering dresses. As well as trend-led womenswear, you can also shop kids’ and baby lines and curve collections.
Visit Neverfullydressed.co.uk now
Asos Design
One of Asos’s most popular in-house brands, Asos Design is inspired by the latest trends in fashion and includes men’s and womenswear, accessories, underwear and shoes. The affordable label caters for a range of sizes too, with tall, petite and curve collections.
Motel
Your go-to place for trend-led fashion with a vintage and edgy spin, Motel is known for bold prints, statement co-ords and party-ready pieces. Alongside the main collections, you can shop trend edits online and directly from Instagram posts.
Oasis
Expect classic pieces with on-trend details at high street label Oasis. The British brand’s womenswear, accessories and shoes come in at very affordable price points with new styles dropping regularly.
Omnes
Launching in July 2020, in the midst of the pandemic, Omnes is a sustainable and ethical women’s fashion brand selling high-quality clothing at an affordable price. Born out of frustration with the lack of genuine progress in sustainability on the high street, the brand was created to make sustainable fashion accessible for everyone and sells everything from dresses and jumpsuits to tops, trousers and skirts.
Topshop
One of the most popular stores on the British high street, Topshop was acquired by retail giant Asos in 2021, where it is now available to shop exclusively online. Known for its diverse range of on-trend items, the brand offers everything from denim to accessories and clothing in a range of sizes including petite, tall and maternity, as well as premium lines such as Boutique.
Reserved
Polish brand Reserved has more than 460 retail stores around the world and caters to women, men and children. As well as a unisex section, the website has an “eco aware” collection, which includes more sustainable and responsible fashion. The brand has collaborated with a number of models over the years including Kate Moss, Kendall Jenner and Adwoa Aboah.
Lindex
A Swedish fast-fashion retailer specialising in women’s and childrenswear, Lindex first started as a lingerie company more than 65 years ago, so it’s safe to say it knows its stuff. With an aim to inspire and empower women, the brand’s stylish offerings come in a range of sizes, with clothing available from UK6 to UK26. As well as fashion, Lindex also sells dog clothing and beauty products.
Warehouse
Need a new outfit? Warehouse is the place to go. The high street favourite sells everything from tailoring and occasionwear to denim, swimwear and activewear. It also stocks an impressive variety of accessories like shoes, bags and jewellery, making it easy to buy an entire outfit in one go. In addition to its core range, Warehouse offers petite and curve fits on a selection of items.
Visit Warehousefashion.com now
M&S
It might be best known for its top-rated food, but M&S is also home to some seriously stylish clothing that promises to elevate your wardrobe. Spanning womenswear, lingerie, menswear, children and baby, the retailer stocks a number of brands like Ghost, Nobody’s Child and Finery London, and even counts royalty as fans, including Kate Middleton and Meghan Markle.
Uterqüe
Think of this label as Zara’s older sister. Owned by the same Spanish group, Inditex, the brand’s higher prices reflect its more refined approach to design, with pieces that pay homage to the latest trends with dresses, jumpsuits, heels and glasses all on offer.
Massimo Dutti
Another Inditex-owned brand, Massimo Dutti caters to an older customer base than its sister brand Zara, with higher prices and a focus on classic, timeless styles rather than following the latest trends. The brand’s pieces largely feature muted tones in pared-back designs but with a contemporary edge. Choose from gorgeous fitted blazers, classic shirts, oversized sweaters and comfortable sandals.
Read more: Rixo has debuted a reusable shopper bag in collaboration with Bags of Ethics
Everlane
Founded in the US back in 2010, Everlane focuses on creating high-quality, timeless wardrobe staples that its customers will wear again and again. The brand counts a host of famous faces as fans, including Meghan Markle, Angelina Jolie, Sienna Miller and Karlie Kloss, and caters to both men and women.
La Redoute
French retailer La Redoute stocks high-quality in-house fashion labels as well as better-known brands such as Dr Martens, The North Face and Vans. Stocking women’s, men’s and kids’ fashion, it sells clothing, shoes and accessories, and also has sub-sections for plus size and big and tall offerings.
Zalando
Shop all the latest trends at Zalando, where you’ll find clothing, shoes and accessories for women, men and children. The online retailer has a giant catalogue of both high street and designer brands, such as New Look, Arket, Coach, Cult Gaia and more.
Selected
This Danish brand for men and women has a minimalistic approach and aims to offer its customers high-quality staples that can be mixed and matched. In addition to its core collection, where you can shop everything from hoodies to tailoring and underwear, the label also has petite and curve categories. You can shop directly at Selected or through third-party retailers, such as Asos and Reserved.
Missguided
A must-know destination for on-trend clothing, Missguided has you covered for whatever you have planned, be that loungewear for a sofa session or a dress for a big night out.
In The Style
Online retailer In The Style is best known for its collaborations with the stars, including the likes of Stacey Solomon, Olivia Bowen, Dani Dyer and Lorna Luxe. Another great destination for dressing up and dressed-down days alike.
Lavish Alice
Founded to create high-quality pieces at high street prices, Lavish Alice draws on couture designs for its collections. It boasts the likes of Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans, so you’ll be in safe hands if you’re looking for something a little glam.
Best mid-range clothing brands
AllSaints
The phrase “cult brand” gets thrown around a lot in the fashion industry, but AllSaints is up there as one to know, especially when it comes to investing in a leather jacket. Its craftsmanship and style are always on point.
Anthropologie
Part of the Free People and Urban Outfitters group, Anthropologie’s fashion offering is certainly one to know if you’re after a curated selection of high-quality clothing, from cashmere jumpers to intricately designed dresses.
Baukjen
Contemporary womenswear label Baukjen focuses on fashion that is ethical and sustainable. It’s a certified B Corp – meaning it’s a company that meets the highest standards of social and environmental performance, transparency and accountability. Browse its collections and you’ll find timeless yet planet-friendly designs.
Free People
Bohemian lifestyle brand Free People is a great destination for pretty and playful pieces and is a particularly great choice for event dressing. Think fun prints that will get you in the spring/summer spirit.
French Connection
Known for its great dresses and reliable denim, French Connection is all about contemporary womenswear, but it also has a great range of homewares and menswear.
Visit Frenchconnection.com now
Read more: 11 best women’s sun hats to top off your summer looks
Hush
With a focus on modern, laid-back style, this lifestyle brand is all about creating high-quality clothing that can be worn again and again. Should you be after a new pair of jeans, its denim collection is well worth a look.
Jigsaw
British fashion brand Jigsaw does not follow fashion trends, but rather it specialises in timeless pieces that are designed to be worn for years. Certainly a great place for reliable clothing that you’ll reach for time and again.
Me+Em
Thanks to its well-considered designs and silhouettes, Me+Em is undeniably a brand you can trust. Its contemporary pieces are investment purchases, but well worth it. And when winter comes, you simply can’t go wrong with its knitwear.
Pure Collection
As one of the largest retailers of cashmere, Pure Collection stocks beautifully made jumpers that are designed to last. But it also has a range of other clothing too, albeit slightly limited, including jeans and dresses. Certainly one to bookmark for knitwear and comfortable loungewear.
Reiss
Known to be a firm favourite of the Duchess of Cambridge, British brand Reiss is often associated with tailoring but also excels at its extensive stylish offerings for women and men.
Ted Baker
Starting as one of the best brands for men’s shirting, Ted Baker expanded at speed. Whether that’s floaty dresses or slick tailoring, it is now known for its hero pieces.
Whistles
Based in London, Whistles is all about creating considered and very wearable clothing that appeals to the modern woman. It also has a great range of accessories that are also well worth a look.
Best up-and-coming designers
& Daughter
Slow knitwear brand & Daughter is all about modern craftsmanship and locally sourced yarns. If you’ve got the money to spend, make this your go-to for knitwear – it’s sure to last a lifetime.
Asos Marketplace
Little sister retailer to the mammoth Asos, Marketplace is home to more than 900 small businesses, including independent brands and vintage boutiques. A great one to know if you’re looking to incorporate second hand and one-of-a-kind pieces into your wardrobe.
Visit Markerplace.asos.com now
Not Just a Label
Providing a curated collection of more than 50,000 emerging designers from around the world, Not Just a Label is a great place to discover new brands. It also has a made-to-order offering, should you wish to get bespoke.
Read more: Best women’s tights to keep you warm
Roop
If you’re searching for eco-conscious accessories, make Roop your new go-to. Founder Natasha Fernandes Anjo uses offcuts and leftover fabrics to create her furoshiki and baguette bags.
Wolf & Badger
Online marketplace Wolf & Badger hosts a whopping number of independent brands and designers. You won’t just find womenswear; it also has menswear, home and beauty. Certainly one to browse.
Young British Designers
Founded on the mission of discovering and nurturing emerging UK talent, Young British Designers is a curated collection of new names in the industry. As retailers go, it serves as a great way to support those at the beginning of their fashion careers.
Visit Youngbritishdesigners.com now
Best vintage clothing shops
Beyond Retro
Vintage retailer Beyond Retro stocks men’s and women’s clothing, as well as sportswear and denim. Should you wish to browse its eclectic rails, it has brick-and-mortar stores in the UK and Sweden.
Farfetch
While not a dedicated retailer for second-hand items, as part of Farfetch’s sustainable push it recently launched its pre-owned section. You can expect high fashion pieces, such as Chanel handbags and Cartier jewellery. It’s well worth a look if you’re planning on making an investment purchase.
Rokit
Started almost two decades ago, Rokit is one of the most well-known retailers for vintage garb. It’s also launched an in-house reworked sustainable fashion label Rokit Originals.
Sign Of The Times
Pre-loved designer store Sign of the Times is a popular destination thanks to its handbag offering, frequently stocking the Chanel flap bag. Should you have an item you wish to resell, it can also assist with this.
Read more: The online jewellery shops worth their weight in gold
Vestiaire Collective
Arguably a high fashion alternative to eBay, Vestiaire Collective is one of the most well-known destinations for pre-owned designer pieces. Every item sold goes through an authentication process before it’s sent to you, so you know what you’re buying is genuine. Another great place to browse if you’re about to make an investment purchase.
Visit Vestiairecollective.com now
The Stellar Boutique
Having worked in fashion for many years, founder Stella chose to leave this all behind her and adopt a more carefree lifestyle travelling the globe. With her knowledge of the industry, she later founded The Stellar Boutique, a retailer specialising in vintage clothing and jewellery.
Visit Thestellarboutique.com now
The Hosta
If you’re searching for a new handbag that won’t damage the planet, look no further than The Hosta. It has a curated collection of authenticated and pre-owned luxury handbags and, more recently, sunglasses. You can expect everything from vintage Celine and Gucci to Prada and Loewe. If it’s Chanel you’re after, we’d recommend joining the waitlist.
Best discount clothing shops
Amazon Fashion
If you didn’t realise that Amazon has a huge fashion offering, you’d be forgiven. But it’s certainly a place to go if you’re looking for discounts on big-name brands including Levi’s, Ray-Ban or Nike. It also offers a try-before-you-buy service with Prime Wardrobe, and the Local Label Hub showcases small and lesser-known brands.
Brand Alley
For mid-range garb at a fraction of the usual price, Brand Alley offers up to 90 per cent off the RRP on labels such as Coach, Ugg and LK Bennett. But it also offers discounted vintage and pre-loved designer items, including by Chanel, Hermes and Gucci.
Depop
As resale platforms go, Depop has grown in popularity of late, to some extent thanks to Gen-Z. It’s a great destination if you’re looking for rare fashion finds at cheaper prices.
eBay
While a great resale website, eBay also has a lesser-known section for fashion labels too: the brand outlet. It’s here where you can find everything from Birkenstock to The North Face.
Get The Label
Since its inception in 2009, Get The Label has been delivering cheap prices and unbelievable discounts on big-name brands such as Nike, Adidas, Ugg and Levi’s. It often has up to 75 per cent off its items, making it a great place to know for keeping your style on point while on a budget.
Read more: 10 best sporty swimsuits for women
Secret Sales
Members-only website Secret Sales offers deals on clothing and accessories, with new ones dropping on a daily basis. While this isn’t as high fashion as some of the others, you can expect the likes of LK Bennett and Napapijri to be discounted.
The Outnet
Part of the Net-A-Porter group, The Outnet is our go-to for designer fashion brands at discounted prices. It’s worth signing up for email updates for sales with even further reductions.
TK Maxx Gold Label
If you enjoy perusing the aisles of TK Maxx then you’ll likely know of this hidden gem – it’s gold label collection. If you’re yet to be acquainted, the retailer sells designer goods at a fraction of the price. We’ve spotted Balenciaga, Dolce & Gabbana and Paco Rabban before.
Yoox
As one of the largest online fashion retailers, you can expect a huge roster of brands, from Bottega Veneta to Prada. But where Yoox stands out is with its end-of-season sales.
Vinted
Perhaps the resell platform of the moment, Vinted is a stellar destination for affordable second-hand garb from designers, high street labels and vintage goodies. Plus, with no fees, it’s one of the best platforms to sell on, as you get 100 per cent of what you earn.
Best boutiques
La Llama
Founded by British-born 25-year-old Lydia Cooper, this fledgling fashion label is one to note. With vivid Afghan-style coats and vintage-inspired blazers, it’s a total embodiment of playful millennial style.
Rouje Paris
This is the French fashion label founded by Paris-born Instagrammer Jeanne Damas, whose chic, nonchalant style is the epitome of French cool. Thankfully that translates into her designs, with a mix of flattering straight-leg jeans, girlish tea dresses and colourful blouses.
Realisation Par
It started with a leopard print skirt. Not just any leopard print skirt – a silk midi leopard print skirt that was seen all over Instagram during summer 2020. This propelled the humble label founded by two friends in 2015 to social media stardom. Everyone from Kaia Gerber to Bella Hadid has been photographed in its feminine dresses and sophisticated designs.
Rat and Boa
Take one look at this label’s Instagram feed and you’ll see this is not a brand for those who want to blend into the background. The dresses are daring and feature low backs and easily slipped-off straps, while the co-ords are cute and quirky, though probably best suited to the sun-kissed streets of Italy or Spain, given its midriff-exposing cuts.
Ganni
This Scandinavian brand is famed for its colourful tea dresses and various leopard print staples. Ganni has exceptionally stylish offerings all year round, but it’s really a brand that comes into its own in summer, with its high-waisted pattern skirts and kitsch tie-dye bucket hats setting a playful trend agenda for the balmy months.
Read more: 12 best women’s boots for stomping in style
Saint + Sofia
A London-based brand known for its feminine fits and sophisticated silhouettes, Saint + Sofia’s jeans, knitwear and handbags are seriously worth shouting about. The label’s handmade styles and sell-out pieces are inspired by modern culture and music.
Musier
Founded in 2018, French brand Musier is inspired by Parisian style. From investment pieces to more affordable midi skirts and tops, head here for the French look done right.
Kitri
Hitting that sweet spot between dressy and casual, Kitri has made a name for itself since 2017 via its flattering dresses that offer premium quality at affordable prices. The label also makes bold knitwear, coats, trousers and tops and even launched a bridal collection last year. All pieces are made in small quantities to avoid waste.
Samsoe & Samsoe
Inspired by the label’s Scandinavian heritage, Samsoe & Samsoe creates wearable and utilitarian pieces that channel Copenhagen street style. On its site you’ll find leather pieces, classic dresses, shirts and investment wardrobe staples.
Sleeper
The label for luxury loungewear, Sleeper shot to prominence during the pandemic, with its feather-trimmed pyjama set becoming a lockdown must-have. Designing nightwear that’s decadent enough to double up as partywear, look to Sleeper for multi-purpose pieces that span clothing, linen suits, swimwear, shoes, homeware and even bridal.
Sister Jane
London-based womenswear label Sister Jane creates vintage-inspired designs that feel far more premium than its mid-range price tag. From frilly blouses and blouson sleeve dresses to preppy jackets and the accessories to match, the brand’s your go-to for unique occasionwear pieces.
Anine Bing
Founded in 2012, Los Angeles-based label Anine Bing offers everyday wardrobe essentials that feel timeless and modern. The brand’s collections includes classic shirts, denim, vests and knitwear, as well as underwear, jewellery pieces and boots.
Maje
French label Maje was founded in 1998 and epitomises effortless Parisian style, offering clothing that’s classic and understated, yet still glamorous. Look here for luxury quality pieces at an affordable price.
Claudie Pierlot
The embodiment of Parisian chic, Claudie Pierlot creates timeless and elegant pieces; think Mariner-style jerseys, silk dresses and Peter Pan collar detailings.
Sandro
Starting life as a boutique shop in Marais, Sandro is now worn by the likes of Gigi Hadid and Holly Willoughby. Inspired by Parisian cool-girl style, lace dresses and sleek tailoring abounds, while its staple pieces are wardrobe investments.
Faithfull The Brand
Faithfull The Brand’s collections are defined by vintage styles and bold prints that take inspiration from the globe-trotting founder’s Australian and Scandinavian roots. As well as its signature floaty dresses, the label exudes fun with its tops, swimwear and skirts – all designed with the modern traveller in mind.
Visit Faithfullthebrand.com now
The Frankie Shop
With bases in New York and Paris, The Frankie Shop has become a go-to for minimalist silhouettes and fuss-free tailoring, with the label’s tonal suit two-pieces a fierce favourite among the fashion pack. And it’s been nearly impossible to not scroll past that quilted khaki coat from the brand on Instagram.
Ba&sh
For relaxed and ready-to-wear clothing, head to Ba&sh – the French-founded brand that’s made a name for itself with its effortlessly chic pieces. The cult label is ideal for classics like Breton tops and easy, breezy dresses that will make you pine for summer.
Sézane
Launched in 2013, Sézane has amassed a cult following thanks to its sophisticated French-inspired designs and smart-casual pieces; think oversized knits, midi tea dresses, flared denim and suede jackets. It’s dedicated to more eco-conscious and sustainable practices and as such, doesn’t host seasonal sales and produces a finite number of items in its collections.
Best luxury clothing shops
Moda Operandi
A first in online retail, Moda Operandi operates an online trunk-show concept in which you are able to make orders directly from the unedited collections of designers such as Zac Posen and Marchesa months before the pieces go on general sale. There are also regular sales to shop.
Stylebop
More than a decade since its inception, Stylebop has become a leading name in luxury labels online: 2 million users a month log on to check out the great mix of established designers such as Red Valentino and Balmain along with newer names such as Loulou Studio and Raoul.
LN-CC
LN-CC, or Late Night Chameleon Café, takes the approach of fusing a retail concept with an art installation. A progressive array of labels is on offer in addition to lesser-known Japanese brands and a selection of homewares as well as rare books and music.
Farfetch
Expect all the world’s best boutiques in one place over on Farfetch. It hand-picks the stores on offer to ensure the most diverse and luxurious offerings. Shop luxury labels including Ganni, Isabel Marant, Jil Sander, Jaquemus and more. The site also hosts stellar sales throughout the year.
Net-a-Porter
Since launching in 2000, Net-a-Porter has become a premier luxury fashion destination that champions designers from all over the globe. With worldwide shipping and its very own digital magazine The EDIT, it’s no wonder the site speaks to a monthly audience of 6 million people.
Read more: best Breton tops for effortless Parisian style all year round
Selfridges
With stores in London, Birmingham and Manchester, Selfridges is a chain of high-end department stores that sells luxury garb for women, men and children. Voted the best in the world, it hosts a long list of top designers such as Alexander McQueen, Louis Vuitton, Burberry and Gucci.
My Theresa
German-based online store My Theresa has established its reputation as one of the world’s leading online retailers. The site boasts more than 160 international designers and stocks hard-to-find labels such as Balenciaga and Tod’s.
Ssense
An international fashion platform, Ssense has become a leader in the luxury marketplace since it was launched in 2003. As well as producing its own editorial content, the website sells pieces from high-end labels such as Rick Owens, Chloe, JW Anderson and Acne Studios, as well as mid-range brands such as The North Face and Adidas.
Browns
Historic British fashion and luxury homewares boutique Browns was founded in 1970 and operates two retail stores in London, as well as a vast online site. Its roster of labels isn’t large but it is established, with brands including Balmain, Burberry, Chloe, Gucci and Fendi.
Best underwear shops
Boux Avenue
A high street favourite, Boux Avenue sells everything from essentials and Valentine’s collections to pyjamas and loungewear. What’s more, everything is available in sizes 28 to 38, A to G cups, and dress sizes six to 18.
Ann Summers
A classic brand that’s been at the top of the game since 1972, Ann Summers has built a lingerie empire. While it’s best known for its erotic pieces, the retailer also offers ultra-comfortable everyday essentials and matching sets in an impressive array of sizes, from 30A to 44H.
Figleaves
Now found at Simply Be, Figleaves hosts a huge array of options and an impressive range of brands, sizes, styles and shapes of lingerie – it really does have something for everyone.
Rigby & Peller
As the official corsetière to the Queen, it’s fair to say that Rigby & Peller knows its stuff. Established in the 1930s, there’s no doubt this is the site to visit if you’re on the hunt for something well-made and luxurious.
Read more: Best sustainable lingerie brands you need to know about
Agent Provocateur
Since launching in 1994, Agent Provocateur has become an iconic lingerie brand. A destination for luxury lovers, it offers an extensive range of everyday underwear and premium lingerie in sizes 32B to 36E, as well swimwear, nightwear and some pieces of clothing. Other collections include a sex toy collaboration with LoveHoney.
Visit Agentprovocateur.com now
Bluebella
A relatively new brand, Bluebella has quickly become a popular choice for women looking for unique undies at an affordable price. The site sells bras, knickers, basques and body bows, and even has a dedicated section for products suited to cup sizes DD to G.
Lingerie Outlet Store
Your one-stop destination for underwear that’s comfortable and stylish, Lingerie Outlet Store sells underwear, nightwear and swimwear from some of the biggest brands in the industry including Pour Moi, Wonderbra, DKNY and Gossard. Even better, it also offers a huge range of sizes, from AA to J cups, to meet every need.
Visit Lingerieoutletstore.co.uk now
Wolford
A brand synonymous with sophistication and comfort, Wolford sells bras in sizes 32A to 38E as well as sportswear, shapewear, bodysuits, beachwear and hosiery.
Bravissimo
Bravissimo claims to inspire big-boobed women to feel amazing, and its stock includes some of the best brands and bras around for fuller busts, as well as its own line of underwear, swimwear and clothing. The trend-led collections are vast with a huge array of colours, designs and fits.
Intimissimi
Your one-stop shop for basic undies at an affordable price point, Intimissimi makes supportive and comfortable pieces for both women and men. There’s also nightwear, clothing and homeware collections as well as flattering corsets.
For Love and Lemons
Los Angeles lingerie label For Love & Lemons embodies fun with its bright, patterned and playful designs. From slips and balcony bras to suspenders and briefs, the brand’s signature sheer materials and unique prints make for real statement pieces.
Visit Forloveandlemons.com now
Best for menswear
Mr Porter
From the same fashion team that forged Net-a-Porter is the menswear version Mr Porter – equally as sleek and well-stocked as its award-winning counterpart. Find Acne Studios, Gucci, Saint Laurent, Loewe, New Balance and plenty more designers on the site.
Matches Fashion
A luxury shopping destination, Matches Fashion is home to over 400 established and emerging designers, from Balenciaga and Burberry to Gucci and Saint Laurent. It also offers style and trend edits, as well as 24/7 advice through its MyStylist online system.
Arket
One of H&M’s newest brands, Arket is a lifestyle shop with minimalist Nordic roots that caters for men, women, children and the home. With a focus on sustainability and quality, it’s a gamechanger when it comes to staple pieces like T-shirts, coats and Instagram’s favourite duvet coat.
Jacamo
A site that makes shopping easy, Jacamo offers affordable fashion for men of all sizes with most stock running from small right through to 5XL. As well as its own brand, Jacamo also offers accessories, activewear, clothing, shoes, grooming and more from brands like French Connection, Nike, Adidas and Firetrap.
Read more: Best lingerie sets that will make you look and feel great
Goodhood
An award-winning retailer that sells well over 200 brands across clothing, home, beauty and tech, Goodhood aims to redefine the idea of luxury. With brands like Normann Copenhagan, Norse Projects, Stussy, Stan Ray, Dickies and Folk, this is definitely one for the cool kids.
Percival
Launched in 2010, Percival’s designs are intended for everyday use by young and older gents alike. By redefining menswear classics, the brand creates contemporary pieces that are built to last and which represent quintessential and timeless British style.
Cos
One for those who favour modern, functional and simple designs, Cos creates pieces that are made to last. Forget fast fashion – these minimalist wardrobe essentials are timeless but still stand out from the crowd.
End Clothing
An online destination for the Newcastle- and Glasgow-based store, End Clothing hones in on the latest menswear and sportswear designs from labels like Comme de Garcons, Gosha Rubchinskiy, Palace, Dries Van Noten and Thom Browne.
Grailed
An online marketplace for men’s clothing, Grailed allows users to buy or sell their loved pieces. It has a street style speciality with a mix of luxury and mainstream brands including Rick Owens, Prada, Carhartt, Saint Laurent, J Crew and Gap.
Read more: Best men’s puffer and down jackets
Oliver Spencer
The brainchild of a self-taught tailor and shopkeeper, Oliver Spencer left art school to set up a stall on Portobello Road market. Now the brand has shops in Soho, Shoreditch and Bloomsbury and is known for its premium tailoring with a relaxed, modern and timeless style.
Grenson
A brand that dates back to 1866, it’s fair to say that Grenson knows its stuff when it comes to shoemaking. The brand uses a technique first invented in the mid-19th century, its products put an emphasis on quality materials such as French and Italian calf leather and English suedes.
Maison Threads
If you don’t have the time or the inclination to browse through menswear websites, Threads has the answer. Simply answer a few questions about your style preferences and a stylist will send a box of clothes for you to choose from to your door from designers including Rick Owens and Kenzo. Even better, the stylist can show you how to wear new items with things you already own.
Hackett
Founded in 1979, Hackett’s collections are built around impeccable tailoring and luxurious casualwear. With a history of providing the very best formalwear, the website offers a wide range of products including shirts, trousers, blazers and luggage.
Best childrenswear shops
Tobias & The Bear
The brainchild of two mothers with a fashion background, Tobias & The Bear was founded in 2013. Frustrated by the lack of cool, comfortable clothing for their little ones, the founders created what is now a highly successful collection of unisex printed leggings, with an entire range of clothing for kids up to six, spanning everything from rompers and bloomers to T-shirts and joggers.
Visit Tobiasandthebear.com now
Trotters
A family-owned and run business, Trotters originally concentrated on the zero-to-eight age group, however, due to customer demand it now caters for kids up to 11. The website sells clothes, nightwear, swimwear and footwear as well as hair accessories, toys and gifts.
Newbie
This Scandi-inspired shop focuses on sustainable organic clothes for newborn boys and girls up to age eight. Expect classic designs like stripes, florals and cute animal prints with a modern twist. There’s a huge array of collections and prints in everything from baby grows to pinafores and swimwear. In addition to childrenswear, Newbie also caters for women, including an entire category of outfits to match your little one.
Turtledove London
A unisex brand for little ones aged up to five years, Turtledove offers timeless designs in a simple, muted colour palette, which are made from organic cotton and designed to last and pass down. The website sells everything from dungarees and leggings to dresses and swimwear for newborns and children up to age eight.
Visit Turtledovelondon.com now
Mini Rodini
Founded by Swedish illustrator Cassandra Rhodin, this brand is on the more premium side but the quality is second to none. The website sells tops and dresses, outerwear and accessories for ages newborn to 11, and can be shopped by individual collections.
Read more: The best kids shoe brands for every age group
Monsoon
If you want to give your child’s wardrobe a stylish update then look no further than Monsoon. The website sells a range of clothing and accessories for boys and girls from zero to 13 years including T-shirts, knitwear and embellished party outfits.
Gap
Carrying all sorts of speciality items such as children’s shoes, swimwear and accessories, Gap has everything you need to keep your little one’s wardrobe well-stocked. The website makes it easy to shop with dedicated sections for babies, toddlers and boys and girls.
JoJo Maman Bébé
From humble beginnings as a kitchen start-up, Jojo Maman Bébé has gone from strength to strength, offering a range of quirky and practical designs. Its children’s range caters for every occasion, with casual outfits and formalwear made from soft, comfy fabrics for newborns up to age six.
Next
A stalwart on the British high street, Next is well known for its womenswear and menswear offerings but it’s also a popular destination for babies and young children. It’s a great go-to for children’s clothing from ages zero to 16, covering everyday garb, school uniform essentials and swimwear.
Best sportswear shops
Sweaty Betty
Founded in 1998, Sweaty Betty designs unique sportswear for women with the goal of making every customer feel powerful. The brand sells everything from leggings and shorts to vests and sports bras. You can also choose to shop by clothing type, activity or look.
Lululemon
Lululemon is a technical athletic apparel company for yoga, running, training and almost any other sweaty pursuit. Divided into menswear and womenswear, the brand also sells accessories like yoga mats, bags, water bottles and underwear.
Gymshark
A fitness apparel and accessories brand, Gymshark was created in 2012 and has since become one of the most popular performance-wear brands. The website sells both men’s and womenswear including base layers, hoodies, T-shirts and underwear.
Adidas
One of the biggest fitness brands in the world, Adidas sells clothing, footwear and accessories for men, women and children. Whatever your sport of choice, be it football, running, tennis or golf, its website really does have something for everyone. There’s even a special “customise” section where you can create your own pair of trainers.
Read more: The top plus-size gymwear shops for women to shop
Oysho
Part of the Inditex group, which counts high street stalwart Zara among its best-known brands, Oysho is a womenswear shop that specialises in sportswear. It sells everything you need to complete your workout wardrobe, including leggings, sports bras, tracksuits and footwear.
Nike
Get ready to super-charge your workouts with Nike, where you’ll find everything from the latest trainers to clothing, gear and accessories to suit all kinds of activity. The brand has dedicated sections for men, women and children, which you can shop by product type, new arrivals and check out the latest trending items.
Ellese
Ellesse sells the latest fashion and footwear, spanning everything from everyday clothing to streetwear and workout gear. You can shop the website by product type or the type of sport you like to play, with choices including general fitness, golf and tennis. There’s also a range of edits to browse, including loungewear and upcoming celebrity collaborations.
New Balance
This American sportswear brand has been around since 1906, so you can rest assured that you’re in good hands when it comes to picking up a new pair of trainers or piece of gym gear that makes you look and feel great. As well as running shoes and sandals, the label also sells hoodies, sports bras and backpacks.
Read more: Best sports bras that give support and comfort
Under Armour
If it’s game-changing sports apparel and shoes that you’re after, look no further than Under Armour. Catering to men, women and children, the brand delivers a range of performance pieces designed to get you through the toughest of training sessions. You can shop by product type, collection or the type of sport your prefer to take part in, such as yoga, hiking, golf or basketball.
Girlfriend Collective
Created by husband-and-wife duo Ellie and Quang Dinh, Girlfriend Collective launched in 2016 out of a desire to create leggings that appealed to women who enjoy being active and also care about the environment. Each pair of the brand’s leggings is made from 79 per cent recycled water bottles, fishing nets and other plastic waste, as well as environmentally friendly dyes. In addition to high-performance leggings, the label also sells tops and sports bras in fresh colourways.
Fabletics
Launched in 2013 by American actor Kate Hudson, Fabletics is an activewear brand that sells affordable, high-quality and stylish workout clothes for men and women, including yoga pants, leggings, joggers, tops, T-shirts and more for any fitness level. The label runs a VIP member programme, which gives customers benefits such as exclusive discounts and free weekly workouts.
Best wardrobe rentals
By Rotation
Hire luxury designer clothes and accessories from top brands in London and the UK with the help of By Rotation. Known as the Airbnb of fashion, the peer-to-peer rental app let’s shoppers discover, follow and engage with lenders to access their wardrobe. Users will find clothes from the likes of The Vampire’s Wife and Jacquemus for a fraction of the price.
Plus, Tanqueray and By Rotation have even partnered up to launch a rental edit where each piece is free to rent – just scan the special clothing label to contribute your own story. The edit features brands such as Raey, Klements, Kika Vargas, Self Portrait and Olivia Von Halle, with the singer Self Esteem having even loaned some pieces. Better yet, each piece comes with a complimentary bottle of Tanqueray and cocktail recipe.
Girl Meets Dress
The perfect solution for those looking for something a little bit special to wear without the whopping designer price tag. Customers have the choice to “pay as they rent” or to become a member. There are more than 200 designer brands to shop, including Stella McCartney, Victoria Beckham and Self Portrait. You can order up to three dresses at a time and the label will refund any items you don’t wear.
Hurr
Rent from a choice of more than 10,000 designer fashion items online at Hurr, where you’ll discover everything from luxury designer dresses, clothing, bags and accessories from the world’s top brands, including Ganni, Reformation and Rixo. You can filter, browse and scroll wardrobes across the UK to select the pieces you’d like to rent, then simply pick a delivery date and how long you’d like it for.
My Wardrobe HQ
At My Wardrobe HQ you can rent and buy womenswear designer clothes and accessories for just 10 per cent of the RRP. Spanning coats, dresses, skirts and even skiwear, you can shop a mix of designer and high street brands including Acne, Adidas, Realisation Par and Lanvin. You can enjoy wearing your rental from as little as four days to as long as two weeks and, when you are ready, just send it back via a pre-paid DPD return label.
Read more: Want to dress like ‘Emily in Paris’?
Cocoon
With a range of flexible plans to suit you, Cocoon is a member subscription service for luxury new-season, vintage and limited-edition bags. With labels like Louis Vuitton, Gucci and Valentino to choose from, the website allows you to pay monthly or quarterly and, once approved, your bag will be shipped to you to enjoy with most styles available for up to three months.
Endless Wardrobe
The Endless Wardrobe is a London-based garment rental service that aims to combat the evils of fast fashion. Consumers can shop the same style from the same brands in three different ways: they can rent it, buy it new, or buy it used. Nearly-new items are typically discounted by at least 20 per cent, while hired items can be rented for a period of four, 10, or 16 days.
Rotaro
From Reformation and Rixo to Ganni and Shrimps, rental site Rotaro has a wealth of designer brands to choose from with pieces such as dresses and skirts available to rent for between four and 12 days at a time. The website caters for sizes UK6 to UK16, but urges shoppers to get in touch if they see a style that’s not available in their particular size. You can rent as many items as you like at once and, when returned, all clothes are cleaned using a technique called ozone cleaning and wet washing or hand washing, which the website says are all eco-friendly.
Best sustainable clothing brands
Reformation
This is the US label with a difference. Reformation might be renowned for its silky gowns and cute crop tops, but it’s also one of the most sustainable fashion brands around, making it a great choice for shoppers with an environmental conscience. It uses eco-friendly materials like Tencel and recycled materials, and some of its products are Bluesign and Oeko-Tex Standard 100 certified. The brand also reuses offcuts created during the manufacturing process, reduces its carbon footprint by manufacturing much of its range close to where it is sold, and uses what it says is a reputable carbon offset programme.
Nu-in
A brand driven by social and environmental sustainability, Nu-in was birthed with a mission to create beautiful clothing while having a lower impact on our planet. The label uses a lot of recycled materials in its clothes, uses packaging made from sustainable resources like FSC-certified cardboard, and is also PETA-approved vegan, meaning no animals are harmed in the manufacturing of its products.
Nudie
Founded in 2001, Swedish brand Nudie has put environmentalism at the heart of its ethos – not only are all of its jeans made from 100 per cent organic cotton, but the label also offers to repair its designs, too. Plus, customers can recycle their old Nudie jeans by returning them to a store through the brand’s “rebirth” initiative, which sees them get turned into new items like denim bucket hats.
Read more: The sustainable clothing brands for women to bookmark
Lucy & Yak
Specialising in bold, unisex and super comfy dungarees, almost 100 per cent of Lucy & Yak’s garments are either organic or recycled. The brand is also GOTS certified in most of its factories, living-wage certified across the business and uses as little plastic as possible when it comes to packaging, using a recycled material bag or biodegradable mailing bags.
This responsible womenswear label is looking to change the landscape of fashion by using sustainable practices to create elevated basics such as knitwear, T-shirts, pyjamas and jumpsuits. The London-based brand’s name refers to its vow to distribute 90 per cent of its profits between those who make each collection happen and four charities – you even get a chance to decide which causes the funds are donated to. Ninety Percent also makes its products from sustainable materials like organic cotton, recycled polyester and sustainable alternatives to conventional viscose, such as Tencel and EcoVera.
Patagonia
Outdoor clothing brand Patagonia uses recycled materials in 87 per cent of its products, while 100 per cent of the virgin cotton in its clothes is grown organically. The brand is also a member of the Sustainable Apparel Coalition and 1% For The Planet, organisations dedicated to environmental and ethical initiatives and standards.
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