Discovery Sport has agreed a ten-year deal to exclusively show the Laver Cup across Europe.
The deal excludes France for 2021 and 2022, and is non-exclusive in Turkey for those same years. The competition will be broadcast across Discovery’s portfolio of channels and digital platforms including Eurosport and discovery+.
The Laver Cup features the top six European tennis players facing off against six from around the world and began in 2017. The three-day tournament is named after 11-time Grand Slam winner Rod Laver, and was launched by Team8 – the sport and entertainment company co-founded by Roger Federer.
This year it is being held 24-26 September in Boston, USA, and Team Europe captain Bjorn Borg and vice-captain Thomas Enqvist have Daniil Medvedev (world no.2), Stefanos Tsitsipas (world no.3), Alexander Zverev (world no.4), Andrey Rublev (world no.5), Matteo Berrettini (world no.7) and Casper Ruud (world no.10) aiming to defend the title it won in 2019.
Team World is captained by John McEnroe and vice-captained by his brother Patrick McEnroe, and has Felix Auger-Aliassime (world no.11), Denis Shapovalov (world no.12), Diego Schwartzman (world no.15), Reilly Opelka (world no.19), John Isner (world no.22) and Nick Kyrgios (world no.95) competing.
The Laver Cup will join the Australian Open on the broadcaster, which Discovery also recently captured for a further decade.
President of Sports at Discovery, Andrew Georgiou, said: “We are pleased to build on our recent agreement to show the Australian Open for a further ten years by securing this decade-long deal to bring the Laver Cup to viewers across Europe.
“Discovery has a proven track record of unlocking the power of tennis through the best storytelling, deep sports expertise and world-class technology to produce and distribute coverage and content around the biggest tournaments to large and unmatched audiences. We look forward to working as a trusted partner to the Laver Cup to continue growing the reach of the tournament for all to enjoy.”
Tony Godsick, CEO of TEAM8 and Chairman of the Laver Cup said: “We are excited to partner with Discovery Sports and Eurosport on this landmark 10-year agreement that will bring the Laver Cup to tennis and sports fans across Europe. Europe is a force in men’s tennis, with Team Europe winning all three editions of the Laver Cup so far, and it is also a critical audience for us to reach. With Eurosport, we look forward to engaging Laver Cup fans on all platforms later this month from Laver Cup 2021 in Boston, and from London in 2022, and beyond.”
