Games Global has signed a deal with World Wrestling Entertainment (WWE) that will see the development of branded content influenced by the hugely popular sports entertainment franchise.

Games Global will produce three unique WWE-themed slot titles over a three-year period, with WWE Bonus Rumble: Gold Blitz the first release to be launched in August.

WWE is an integrated media organisation and the recognised global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience.

With the two companies having similar target audiences, the partnership will see several opportunities to collaborate, with the successful launches of the three games allowing both parties to recruit new players and fans. The slot titles will be available across all of Games Global’s key markets, excluding the United States.

Andy Booth, chief product officer at Games Global, said: “Games Global is thrilled to step into the wrestling ring with WWE and deliver powerhouse content that will appeal to our audiences around the world. Some of the most iconic WWE superstars will bring our three titles to life and ensure players are immersed in the exciting world of sports entertainment.

“Partnering with WWE is monumental for us and we look forward to the upcoming release of WWE Bonus Rumble: Gold Blitz.”