Merkur Slots has applied to Norwich City Council to open a new branch at 45 Stephens Street, just feet away from an Admiral slots casino.
Part of the German-owned Gauselmann Group, the company operates Britain’s second-largest network of adult gaming centres.
The majority of branches are open 24 hours a day and offer complimentary refreshments.
The chain has 220 sites across the UK, including branches in Thetford, King’s Lynn and Great Yarmouth, and payouts range from £5 to £500.
The application states: “The applicant has comprehensive measures to ensure that all gambling remains socially responsible, which includes detailed staff training on matters such as the protection of the vulnerable, including homeless individuals and young persons.
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“The applicant is an experienced licenced operator providing a large estate of gambling premises across the United Kingdom.”
Members of the public have until September 29 to comment on the application.
Merkur Slots has been approached for comment.