RubyPlay, an innovative B2B igaming development studio, is continuing to strengthen its presence in Latin America after signing a deal with Betsul, a leading operator in Brazil.

The partnership sees RubyPlay’s diverse and dynamic content offering go live on the operator’s platform, with players able to discover innovative titles such as Shake Shake Money Tree alongside the groundbreaking Immortal Ways series, which uses the cutting-edge Immortal Ways mechanic to provide players with up to 10,000 ways to win in each release.

Betsul is one of the most prominent operators in Latin America, growing rapidly since its inception in 2019. With an expansive player base spread across Brazil, its market reach will see RubyPlay’s games become available to a considerable number of new customers.

The agreement comes as RubyPlay sets out to secure further growth in key markets, including within Latin America.

Dr Eyal Loz, chief product officer at RubyPlay, said: “Latin America – and specifically Brazil – continues to be a key market for us at RubyPlay, so we’re excited to be bringing our acclaimed games to Betsul, one of the region’s top operators.

“2024 is set to be an important year for us in terms of growth and player engagement and we’re excited to see the performance of our titles with this partnership. We look forward to garnering plenty of success alongside Betsul.”

Andreia Oliveira, COO at Betsul, added: “As a top choice for many players in Brazil, we’re thrilled to be bringing RubyPlay’s state-of-the-art, forward-thinking games to our platform and, in turn, enriching our content offering.

“With their slots garnering praise from customers and operators alike for their unique mechanics and player engagement rates, we’re certain that our players are going to embrace RubyPlay’s releases.”