As of January 2024, India was the country with the largest YouTube audience by far, with approximately 462 million users engaging with the popular social video platform. The United States followed, with around 239 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 56.2 million internet users engaging with the platform in the examined period.

What country has the highest percentage of YouTube users?

In January 2023, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 98 percent of the country’s digital population population engaged with the service. the Netherlands, Norway, and the United Kingdom followed, with usage rates between 93 and 92 percent. The number of YouTube users in the Netherlands has experienced a slow but steady increase, reaching 9.3 million users in 2022 and confirming its position as one of the most popular social media platforms in the country.

YouTube mobile markets

In 2022, YouTube was among the most downloaded mobile entertainment apps worldwide, with 154 million downloads from global users. In terms of revenues, the YouTube app generated approximately 39 million U.S. dollars in revenues in the United States in June 2022, as well as 17.5 million U.S. dollars in Japan.