As in most European countries, ecommerce in the Czech Republic has been growing in the last ten years. However, after an all-time high revenue in 2021, the market has been in a slump. In the two years after that, the online turnover has even decreased.
|
COUNTRY |
THE CZECH REPUBLIC |
|---|---|
| Population | 10.7 million people |
| – % internet users | 86% |
| Online sales | 7.3 billion euros (2023) |
| Online stores worth mentioning: | Alza.cz, Rohlik.cz, Mall.cz |
Content:
Online shopping has become very widespread among consumers in the Czech Republic. According to Statista, 86 percent of the total population has access to the internet. In 2015, only 31.8 percent of those internet users would shop online. However, by 2023, that share had grown to 72.5 percent. This is still below the European average of 75 percent.
Women shop online more often than men, with respectively 63.4 and 62.4 percent in 2023. Compared to the year before, the share of men shopping online increased one percent. At the same time, the share of women rose by almost four percent.
FREQUENCY – In a study conducted in 2023, at least 23.56 percent of Czechs placed between three and five online purchases in the three months up to that research. Another 12 percent bought goods or services online more than ten times in that period.
CROSS-BORDER – Online shoppers in the Czech Republic prefer to shop at domestic online stores. In 2023, 89.1 percent of people who had shopped online in the three months leading up to the research, placed orders at local online sellers. And 35.6 percent placed orders at online stores from other EU countries. And almost 16.6 percent bought from non-EU sellers.
Do you want to sell cross-border in Europe? It ain’t easy but with the right ecommerce software, online marketing channels and European fulfillment companies market leadership is surely possible.
In 2021, the total online revenue in the Czech Republic reached 8.8 billion euros (223 billion Czech koruna). This was an all-time high. However, since then, the market has decreased in value. In 2023, the total online revenue reached 7.3 billion euros (185 billion Czech koruna). This was the second year in a row that online revenue decreased.
In 2023, online revenue in the Czech Republic reached 7.3 billion euros
PRODUCT CATEGORIES – In terms of revenue, sales in the product category Hobby & Leisure are the highest when compared to other product categories. This category accounts for 26.3 percent of all ecommerce revenue in the country, according to statistics website EcommerceDB.
Electronics comes in second, with 20.7 percent. It is followed by Fashion, with 17.3 percent. After that comes Furniture & Homeware, Care Products, DIY and Grocery (with respectively 11.7, 9.4, 8.9 and 5.7 percent).
Czechia has some major online retailers. Among them is Alza.cz, which sells all kinds of consumer electronics online. In 2023, it generated 1.06 billion euros in turnover. Another major ecommerce company is online department store Mall.cz, which generated 231.3 million euros in 2023. Supermarket Rohlik.cz also has a very strong presence online, it generated 409.9 million euros in 2023.
In 2023, this was the top 10 biggest online stores in the Czech Republic, based on their online revenue:
Looking for ecommerce software to start selling in Europe? Webador and Shopify are platforms that are well optimized for cross-border ecommerce.
Every year there are several ecommerce events being organized in the Czech Republic. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe.
Read all our articles about ecommerce in the Czech Republic.
