The England XI is excited to announce social enterprise: Asan as an official supporting sponsor for the 2024 Women’s European Cricket Championships, set to take place at Cartama Oval, Malaga, from December 15–21, 2024. Asan is a leading brand in sustainable menstrual care, offering women a reliable and eco-friendly alternative with their reusable menstrual cups. Asan has the incredibly exciting goal of ending period poverty by 2030 and NCCA, Challengers and team England hope to increase this likelihood through this partnership.

The partnership with Asan represents a powerful collaboration that aligns with the values of promoting women’s health, empowerment, and the growth of women’s sports.

“Asan is all about empowering women to feel and perform their best. Periods in sports are just not talked about enough, and we hope that by supporting women’s cricket, we can break the taboo and encourage more women and girls to be open around the challenges they face with periods and sport — only this way can we provide better solutions! We’re absolutely delighted for the Challengers XI team and wish them the very best for the upcoming tournament.” (Ira Guha, Founder: Asan)

The sponsorship highlights both the England XI’s and Asan’s ongoing support of women’s well-being and active lifestyles. As the team prepares to compete against top European teams in this prestigious tournament, they are proud to be backed by a brand that shares their dedication to sustainability, inclusivity, and resilience.

“We’re hugely excited to work with Asan to keep breaking down stigma, and pushing through the boundaries associated with being a female in sport. The impact of periods can be huge, and by continuing the conversation Asan are providing female athletes the platform to make change.” (Jennifer Jackson-Tullet, Head Coach: England XI)

Asan Cup’s involvement with the England XI also serves as a celebration of women’s achievements in sports, as well as an opportunity to raise awareness of the importance of sustainability and women’s health. Together, the team and Asan aim to inspire young women to pursue their athletic goals while embracing the benefits of eco-conscious products.

The 2024 Women’s European Cricket Championships will feature a week of exciting competition, with the England XI aiming to bring their best to the field as they seek to secure the title.

“As a group we’re really excited to be working with Asan! With so many more females competing in all sports, it’s important that this is something that is spoken about and acknowledged to keep as many girls in sport for as long as possible and performing to their best ability.” (Chiara Green, Captain).

 The team is grateful for Asan Cup’s support and looks forward to a successful and inspiring tournament.

For more information about Asan Cup, visit Asan Cup.