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BetMGM casino has announced an exclusive partnership with Brian Christopher Slots, where the Canadian becomes the operator’s latest Official Ambassador.
Brian Christopher Slots’ award-winning content boasts a following through brands such as BCSlots.com, BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises and Rudies Fan Club.
Their social media channels reach eight million monthly unique viewers, 1.8 million subscribers and recently set a new casino gaming record of 1 billion video views. In 2023, Brian Christopher Slots was named Streamer of the Year and Slot Collaboration of the Year at the CasinoBeats Game Developer Awards presented by SBC.
“[BetMGM] is a perfect partnership for us,” Christopher said. “You’ll see me playing on BetMGM, on all the lives that we do on BCSlots [to include live streams, exclusive experiences for players, and responsible gaming messaging], our real money and gaming channel. We’ll be doing a lot of trips to casinos, so we can also do meet and greets, or play on the floor with them online, and showcase all of that to the world.”
The partnership between Brian Christopher Slots and BetMGM also includes exclusive experiences where Christopher interacts with players and offers insightful commentary across live streams, social media, slot tours and in-person meet and greets.
“Brian Christopher Slots’ influence extends far beyond captivating videos,” said Oliver Bartlett, Vice President of Gaming Product & Content, BetMGM. “This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”
At the Canadian Gaming Summit, Trent Schwartz, Senior manager of Gaming Experiences, BetMGM, said the Christopher deal is in his with the company’s strategy of always having an eye on player sentiment. What are they saying on social?
“Brian will be our social ambassador,” he said. “One of the reasons we are doing that is so we can look at the chat that we get from players, look at the sentiment in that, get a sense of how healthy our relationship is with customers. Not everything is evident in revenue KPIs. We want to make sure we are building a long-term relationship with the customer through entertainment.”
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