A trio of Premier League clubs — including two newly promoted clubs for the 2024-25 season — headline the recent kit launches from around Europe’s top domestic soccer leagues over the past few days.
Along with the English clubs, three French teams also unveiled new kits, as well as Turkish and Dutch powerhouses.
Here’s a closer look at all the recent unveilings:
IPSWICH TOWN — Home & AwayIpswich Town will return to the Premier League this season for the first time since 2001-02, and they’ll do so with the continued sponsorship of their most famous fan on the front of their shirts. Ipswich’s 2024-25 home and away kits will bear the logo of singer and superfan Ed Sheeran’s latest tour on the front, where it’s been since the club was in League One in 2021-22. The home kits, made by Umbro, are royal blue with white pinstripes down the front and thick navy blue collars and sleeve cuffs. The away kits, meanwhile, are maroon with a tonal graphic all over representing the flags fans wave in the stands at Portman Road on matchdays. The crew neck collar and sleeve cuffs are again navy blue, while the club crest and other logos are gold.
LEICESTER CITY — HomeMeanwhile, Leicester City are also back in the Premier League, though their hiatus wasn’t quite as lengthy as Ipswich’s — they were last relegated in 2023. They’ve remained with kit supplier Adidas that whole time, and this year’s home kit maintains their traditional solid blue color, with white shoulder stripes and gold trim on the collar. The side panels feature a tonal ripple pattern, and the tapered swoops up the sides are a slightly darker blue. This is Leicester’s first kit with their new front-of-shirt sponsor, crypto casino BC.GAME.
WEST HAM UNITED — AwayAfter throwing it back to the 1960s with their home kit, West Ham United are firmly planted in modern times with their 2024-25 away kit, made by Umbro. Dubbed the “Cockney Kit,” the predominantly black shirt has claret trim on the sleeve cuffs and a tonal graphic print that celebrates “iconic east London elements” including St. Mary-le-Bow Church. Like the home kit, the colors of club crest are altered to highlight the crossed hammers; they are white on top of a black shield with a claret outline and lettering.
Following a surprise third-place finish in France’s Ligue 1 in 2023-24, Stade Brestois 29 look to continue reaching new heights in their 2024-25 home kit made by Adidas. The kit is solid red, with white tapering swoops up the sides, white Adidas shoulder stripes and white logos on the chest. There are also rumors that, with their direct qualification into the 2024-25 UEFA Champions League, Brest will have a special home kit for Champions League matches, but it has not yet been officially released.
Fellow Ligue 1 side OGC Nice celebrate their 120th anniversary with their new home kit for 2024-25, made by Le Coq Sportif. It’s a very traditional look, with Nice’s usual red and black vertical stripes dominating the front and back. The raglan sleeves are solid red with black cuffs trimmed in gold, while the crew neck collar is solid black. The club crest and other logos on the chest are rendered in gold, and an anniversary patch appears in the jock tag position.
Like they did with their home kits launched in May, French Ligue 1 side Lille OSC pay homage to the textile industry of their home region with their 2024-25 away kits, made by New Balance. The predominantly white kit features red and blue diamonds of varying sizes that form a woven textile-like pattern. The side panels are split between red and blue, while the raglan sleeves and collar are solid white. The club crest and other logos on the chest are navy blue.
Italian Serie A side ACF Fiorentina look to capture the soul of their home city of Florence with their 2024-25 away kit, made by Kappa. With a solid white base and a red fleur-de-lis on the chest, the shirt “a classic and simple design, paying homage to Florence and its historic coat of arms” while also honoring the Fiorentina sides of 1968-69 and 1975-76, who wore similar away kits while winning the club’s second scudetto and the Anglo-Italian Cup respectively. The tonal pattern all over the shirt creates “a tone-on-tone diagonal texture effect and a shiny appearance.” Sponsor logos on the chest are also rendered in red.
After many years with Nike, Turkish Süper Lig powerhouses Galatasaray have made the switch to Puma, who wasted no time launching home, away and third kits for 2024-25. The home kit maintains Galatasaray’s traditional half-red, half-yellow look, but adds a narrow black stripe in between, along with black accents on the collar, sleeve cuffs and side panels. The away kit is mostly white, with a tonal weave pattern all over, red and yellow side panels and a collar split between red and yellow. The third kit is predominantly black, with red and gray stripes that are distorted around the middle.
Perennial Dutch Eredivisie contenders AFC Ajax and Adidas mark a milestone in 2024-25 with the 25th home kit they have launched together. The kit maintains Ajax’s traditional look of one broad red stripe down the center of a white kit — though with small white notches at the shoulders due to this year’s Adidas template. The white Adidas shoulder stripes blend into the sleeves, while the red polo collar features white trim around the edge.
